Dr. James Marshall is a Professor in the Department of Educational Leadership at San Diego State University and an independent consultant to corporate, non-profit, and governmental organizations. He teaches graduate-level courses in program evaluation, human performance technology, instructional design, and organizational performance. An expert in program evaluation, his research focuses on the relationship between a program’s design and the impact it achieves—for both program participants, personally, and the organizations in which these individuals operate. Dr. Marshall has been responsible for evaluating over $50 million dollars worth of federal-, state- and locally-funded programs for purposes of optimizing their design, and quantifying their impact. His work studying public media for the Corporation for Public Broadcasting has changed the way the over 365 public television stations work within their local markets to assess community needs and define outcomes. He is particularly passionate about informal learning, and regularly consults with zoos, aquariums, museums and libraries to enhance the visitor experience. Having sung in church choirs since preschool, he joined the SDGMC Tenor 1 section in May of 2017.